#52in365 is a campaign I launched this year where I drop a new song, a new podcast explaining the song, and a new music video with that song every week, all 2019.
What prompted you to take on this endeavor?
Two reasons. First, I’ve done a lot to build and establish a foundation for my brand over the past 5+ years – all with strategy. Since releasing three mixtapes in 2014 I haven’t released much content at all, I’ve wanted to continue building – but not blindly. I’m somewhat of a calculated person and I’ve grown to value myself and my work so much that I want to operate with a strategy I can experiment with, implement, track, analyze, adjust, and scale. After performing close to 60 shows/year over the last 3 years while recording and stockpiling material, I wanted to release it with intention and purpose to really take me to the next level I want to go. My intention in performing so much while not releasing anything was to create demand instead of trying to supply a demand not there. I also wanted to take the time to gain security and confidence in myself by working and improving my craft while polishing my live show any opportunity I could get. People began to ask me when the next project was coming out and things like that around late 2017 so I’d known the time was coming. In the middle part of last year I thought of the idea to drop a song every week after listening to some Gary Vee podcasts (big fan of his).
As an artist, it’s easy for us to say “Oklahoma doesn’t support us” for whatever reason. But I’m not really into making excuses, complaining or allowing other people to decide my reality.
The second thing that prompted this was to get people’s attention. As an artist, it’s easy for us to say “Oklahoma doesn’t support us” for whatever reason. But I’m not really into making excuses, complaining or allowing other people to decide my reality. I’ve never really been one of those “support me bc I’m your friend” or “support me bc I’m a local artist” or “support me bc I’m in the same state or city as you.” To me, that’s entitled and lazy. I always felt like people from Oklahoma haven’t supported anybody enough to launch them into a mainstream type of position bc none of us have been good enough yet. When I say that I’m not discounting at all the dope ass artists who have been in Oklahoma for ages. But moreso that since we are in Oklahoma, where we are slept on and the reality/chances of us being successful Hip Hop artist out of Oklahoma are slim, we have to be more than good enough. We have to be undeniable. I always saw not getting support as a challenge for me to become so good that even the biggest haters have no choice but to acknowledge and give the proper respect. Make it inevitable. On top of that, as an artist, gaining attention for your work is hard bc the market is so saturated. And trolling has always been corny to me. I don’t rock w the idea of gimmicks or playing the political game. I’m here to disrupt and shake things up, point blank period. I’m 100% about independence and owning what I create to maintain my freedom and dignity to express myself how I please and be in control of my purpose. So to do that, I have to garner attention somehow to build a fanbase of sorts. So instead of taking the trolling/click bait/easy bake oven route, I figured I’d use what I’ve accrued and try to do something out of the box like releasing a new song and video every week for a whole year. Quality content is king and our attention spans are so short now with social media and technology having everything at our fingertips now. I just want to create my own real estate in people’s lives by providing and producing value – period. In everything I do that’s what it’s about. The bottom line is providing value.